About HB Grandi
HB Grandi hf. is one of Iceland’s largest seafood companies. The company has a long history and extensive experience and expertise in the utilisation of natural resources and fish production, which is reflected in all its activities. The company focuses on sophisticated fishing and processing technology and continuous production development. The company produces high-quality products from the fresh wild fish caught in Icelandic waters. Respect for the environment and the marine ecosystem is the basis for all activities at HB Grandi, and every effort is made to respect the resource and operate responsible fisheries, for the benefit of future generations. HB Grandi emphasises corporate social responsibility, as it has always been the goal of the company that all its activities reflect its responsibility towards the marine resources and the community.
HB Grandi is engaged in the fishing and processing of groundfish and pelagic fish. The company employs approximately 950 people at sea and on land. The products are sold all over the world, with the largest markets being Europe, Asia and North America.
HB Grandi has integrated operations in fishing, processing and marketing in order to promote efficient production and ensure an unrestricted pathway from catch to markets. It is easy to trace the route of the product from delivery all the way back to the sea. The key to the company's success lies in its excellent staff, both at sea and on land, who are committed to delivering quality products to buyers and consumers.
In 2013, HB Grandi, in collaboration with the Federation of Icelandic Artists and Faxafloahafnir, held a competition for new artwork to adorn the area surrounding Ísbjörninn, the new cold storage facility that the company built in the same year. The winner was Þúfa, a piece by artist Ólöf Nordal.
Þúfa is a man-made, 8-metre, grass-grown mound, which can be walked up along the specially made steps. On top stands a wooden frame where fish is dried. Þúfa is a bridge between nature and the city. The piece is designed to work both close up and at a distance, and it can be seen from around the city. Those who walk up to the top are able to enjoy one of the most impressive views of Reykjavik available. The piece activates all the senses and has warmth and familiarity. The structure of Þúfa is unnatural, as it is a man-made mound on artificial land.
Soil from the Ísbjörninn foundation and rocks from the hillock at Hlemmur form the core of the mound. To build-up the steep slope, the best method proved to be the stone wall loading, which is an ancient Icelandic construction method where the earth and stones are arranged alternately, forming a very strong wall. The wooden frame at the top is made of driftwood. The land on which Þúfa is built is landfill and is therefore man-made frontier land, without natural nature, culture or history. HB Grandi employees are the new settlers. The HB Grandi processing plant at Norðurgarður employs workers from all over the world, from all continents, brought up with a variety of cultures and religions.
The main objective in the conceptual work of Þúfa was to create a piece that would have universal and multi-cultural
Þúfa was inaugurated at a ceremony on 21 December 2013.
On Seamen’s Day 2013, the new cold storage facility at HB Grandi’s Nordurgardur facility was inaugurated during a formal ceremony. A naming competition was held amongst employees, and the name Isbjörninn won. The name Isbjörninn (The Polar Bear) is referenced from the history of the company, as the fishing company Isbjörninn was one of the predecessors of the company, which is now HB Grandi. Isbjörninn has a total of 3,800 m2, of which the freezer storage is 2,600 m2 and can accommodate up to 6,000 tonnes of frozen products.
The cold storage facility solved an urgent need for additional freezer storage, and with its construction, the status of the old harbour in Reykjavik as a fish and fish processing harbour is strengthened.
Svanur, HB Grandi‘s new waste collection and sorting station, was formally opened in November 2015. The name refers to both the fishery Svanur, a company that was acquired by HB Grandi in 2004, as well as the swan, which is the Nordic ecolabel. The sorting station is 240 square meters in size and is located at HB Grandi‘s premises in Reykjavík. The purpose of the sorting station is to collect and sort all waste from the company‘s operations in Reykjavík as well as the waste from its vessels that land in Reykjavík. The aim is to decrease general waste by 40% and coarse waste by 70%.HB Grandi has already been sorting all waste at its premises in Vopnafjördur for four years. The result has been very good and the company has received an award from Hringrás for its environmentally friendly operations.